Uses and gratification theory

 


Sources: Ungvarsky, J. (2020). Uses and gratifications theory. EBSCO Research Starters. https://www.ebsco.com/research-starters/communication-and-mass-media/uses-and-gratifications-theory

Communication Theory. (2018, December 11). Uses and gratification theory. Communication Theory https://www.communicationtheory.org/uses-and-gratification-theory/

Vinney, C. (2025, November 13). Uses and gratifications theory in media psychology. Verywell Mind. https://www.verywellmind.com/what-is-uses-and-gratifications-theory-in-media-psychology-5217572

Comments

Post a Comment

Popular posts from this blog

Reflecting on my screen time

Image
 Reflecting on my screen time   The way I use media plays an integral role in my everyday life, influencing how I socialize, relax, and stay up to date. To better understand my own media habits, I used my phone’s screen time tool to track my screen time for a week. According to the data, I spend an average of 4 hours and 37 minutes per day using media on my phone, which adds up to approximately 32 hours per week. Tracking this information allowed me to reflect not only on how much media I consume, but also the way I use media.   On Wednesday, the largest portion of my screen time was spent on social media, totaling about 1 hour and 45 minutes per day. My go to apps like Instagram, TikTok, and Snapchat are my primary means to stay connected with friends, keep up with trends, and a way to stay entertained when bored. I also spend roughly 1 hour and 20 minutes on streaming platforms like Hulu and Amazon prime video. This time is usually right before bed to relax af...
Read more

Top 5 shows to binge-watch

Image
  With all the streaming services right, no w  finding the right show to binge watch can be tedious. Today I  w ill share my top five television shows that I believe are  worth watching .  I tried to include a mix of genres  including crime, drama, and action,  so  there's  a little something for  everyone. Whether  you are looking for intense storytelling, strong character development, or  a laugh,  th ese shows have it all.  With every show on the  list, without spoilers  I discuss  plots,  characters, and  explain what made the show stand out to me.   So,  strap in  here’s  Top 5 shows to binge watch  https://youtu.be/sSwGJ0t70pU si=s95442qtAUkZCVj_      Here are links to promos for  snow fall: https://youtu.be/0yCoLNmhJWM?si=CK1D-mumos7tCFas Community: https://youtu.be/sBCE9oIuN24?si=UjTA6nQZdYxnjPyE
Read more